RIV NOBUHIKO is a women's RTW brand founded in 2021 by a designer duo based in Seoul and Tokyo. Korean designer River Garam Jang and Japanese designer Nobuhiko Kohama graduated from the Central Saint Martins Womenwear Department in London, England, and had internship experience at Christian Dior, Lanvin, and Celine, gaining experience with Maison brands.

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Through their experience at luxury brands, the two designers decided to create a new vision of luxury with couture handwork that everyone could enjoy. Based on the concept of ‘Wild luxury: practical couture’, they established RIV NOBUHIKO with the goal of creating a brand that redefines couture handwork in a modern way by challenging the values of traditional luxury fashion.

 

RIV approaches couture handwork realistically and creates collections using RIV's unique embroidery techniques, using ordinarily accesable materials such as covered buttons and beads. Each season, RIV's creations bring couture handwork to the scale of daily life, such as jacket embroidery with covered button textiles, tops, and accessories made entirely of covered buttons, and remake pieces with RIV's embroidery technique added to vintage t-shirts. Their pieces are unique and couture-like, yet realistic and wearable.